✔ 20+ Years in Senior Corporate Leadership
✔ Best-Selling Author
✔ BBC Radio Featured
✔ Clients in 30 Countries
Perform at your best - when it matters most
Practical performance training for leaders, salespeople and professionals who need to stay calm, confident and effective under pressure.
AS FEATURED ON: BBC RADIO • BEST-SELLING AUTHOR • WORKED FOR MARISA PEER • TRUSTED BY PROFESSIONALS AND HIGH PERFORMERS IN 30 COUNTRIES
Pressure changes performance
Most people do not fail because they lack capability.
They fail because pressure changes:
how they think
how they communicate
how they react
how they perform
The difference between success and failure is often decided in moments:
presentations
interviews
leadership conversations
negotiations
difficult conversations
public speaking
sales meetings
When pressure rises, many people become a lesser version of themselves.
Even high performers still underperform under pressure
Even highly capable people can underperform when the pressure is high.
Because pressure affects state — and state affects performance.
The more important the moment feels, the harder it becomes to think clearly, communicate naturally and perform consistently. Confidence drops. Overthinking increases. People stop operating at their true level.
Performance on Command was developed to help professionals perform with greater clarity, confidence and control when it matters most.
A different approach to performance
Performance on demand turns the possibility of succeeding into high probabilities.
Real-time state control
Learn how to shift your internal state quickly when pressure rises.
For key moments
Situations that define success or failure.
Outcome focused
This is applied performance training for high-stakes moments.
Win under pressure
Delivering reliable performance when it matters.
“Practical, intelligent and immediately useful under pressure with clients and investors ”
— J.S. Founder & Serial Entrepreneur, London, UK.
“Jonathan helped me remain calm and focused during a critical period of change in the business and my life.”
— K.C. Senior Executive, Financial Services, London. UK
“Our win rate has increased by 19% in six months”
— J.H. Chief Revenue Officer, Saas Provider, Surrey. UK
“I have been able to get my career back on track after being out of work for 6 months. Working with Jonathan helped me to perform consistently at my best in the interviews and final presentation to the board”
K.M. Marketing Director, Berkshire, UK
Built from real-world pressure
Before entering the world of performance psychology, Jonathan Butler spent decades operating in high-pressure commercial and leadership environments with organisations including Avanade, Fujitsu and Capgemini Ernst & Young.
Working in major sales, transformation and leadership roles revealed a consistent pattern:
Capability often collapses under pressure.
After spending more than eight years working as both a performance coach and one of the most experienced and respected RTT therapists globally — including working directly within Marisa Peer’s in-house team — Jonathan combined his expertise in subconscious change with decades of experience in high-performance business environments to develop a practical, performance-focused approach designed specifically for high-stakes situations.
The result is Performance On Command.
A practical system for helping people remain calm, clear and effective when it matters most.
How performance on command works
A practical three-step process for performing at your best under pressure
1
Understand what happens internally in critical moments: What affects your performance.
Identify the Pressure Pattern
2
Learn practical methods to shift state quickly, stay composed and regain control in the moment.
Train a New Response
3
Apply the new response in real situations so you operate with greater clarity, confidence and control under pressure.
Perform Differently
For professionals who need to perform under pressure.
Executives & Leaders
Lead with clarity and conviction under pressure.
Sales Professionals
Improve influence, consistency and win rates.
Public Speakers
Communicate with confidence and presence.
Entrepreneurs & Founders
Perform decisively in uncertainty.
Professionals in Transition
Interviews, promotion processes and career-defining moments.
How we work together
Services Designed for Real-World Performance
Practical training and coaching for professionals, leaders and teams who need to perform at their best when pressure is highest. I offer private individual coaching, small group training, Corporate group training and speaking and company workshops.
Private Coaching
1-to-1 bespoke coaching for executives, founders and professionals operating in high-pressure environments.
Perform with greater composure under pressure
Improve clarity, confidence, communication and results.
Tailored around your specific situations and goals.
Group Training
A small, structured group programme designed to help high performers train composure, confidence and execution under pressure.
Weekly live training and coaching
Practical performance methods and exercises
Learn alongside other ambitious professionals
Corporate Training
Performance training for leadership teams, sales organisations and high-pressure professional environments.
Improve communication and performance under pressure
Support leadership presence and decision-making
Designed for real commercial environments
Speaking & Workshops
Keynotes, workshops and leadership sessions focused on performance, pressure and state control.
Conferences and leadership events
Sales kick-offs and off-sites
Practical, engaging and commercially relevant
Answering your questions
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Performance On Command is a practical performance coaching approach designed to help people remain calm, clear and effective in high-pressure situations.
It combines performance psychology, subconscious conditioning and real-world commercial experience to help professionals perform more consistently when the stakes are high.
The focus is not motivation or theory. It is helping people improve how they think, communicate and perform in critical moments. This allows them to achieve improved and more consistent results - when it matters most.
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Performance On Command is designed for situations where pressure affects performance.
This may include:
presentations and public speaking
leadership situations
sales conversations and negotiations
interviews and career progression
difficult conversations
executive communication
high-pressure decision-making
visibility and performance anxiety
The work is always tailored to the individual and their specific environment.
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Traditional coaching often focuses on strategy, accountability or conscious behavioural change.
Performance On Command focuses more directly on what happens internally under pressure — including automatic emotional responses, subconscious patterns and state management in critical moments.
The focus is on creating more consistent performance when it matters most for you.
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Yes. Performance on Command is specifically designed to help people perform more effectively in high-pressure situations where confidence, clarity and composure matter.
Whether you are presenting to senior stakeholders, speaking publicly, leading an important meeting or interviewing for a career opportunity, the focus is on helping your performance reflect your true capability — rather than being limited by pressure, overthinking or self-doubt in the moment.
The approach is practical, fast-moving and focused on real-world performance, not simply theory or motivation.
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Performance On Command incorporates principles drawn from high performance psychology, self-hypnosis, NLP, and subconscious conditioning. You are learning these powerful mindset techniques that will enable you to consistently control your ‘state’ and perform at your best - when it matters most to you
The focus is practical performance improvement — helping people remain calm, focused and effective under pressure.
Sessions are collaborative, conversational and designed specifically for real-world performance situations.
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Many clients notice meaningful shifts quickly, particularly when working on clearly defined performance situations. Clients can use the tools to improve performance in a matter of a few days or weeks.
The speed of change depends on the individual, the situation and the depth of the existing pattern, but the approach is designed to be practical, focused and results-oriented.
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Everything in Performance on Command can be taught effectively online for individuals and small group training (Performance Lab).
Coprpate work can be delivered in person or using a mix of in person and online sessions.
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Yes.
Confidentiality is a crucial aspect of the process, particularly for executives, founders, senior leaders, and public-facing professionals.
Discretion and professionalism are central to the way this work is delivered.
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Performance On Command can be delivered in both individual and group formats, including leadership teams, sales organisations, workshops and corporate training environments.
Programmes can be tailored around communication, performance under pressure, leadership presence, sales performance and high-stakes execution.
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It’s vital to ensure that this is right for you. This training is very results oriented and it’s essential that I understand what what you need and assess whether I can help you. I offer free Strategy Calls to discuss if this is right for you.
Most people already have far more capability than they consistently access under pressure.
The difference is often not intelligence, experience or potential — but the ability to remain confident, clear and effective in the moments that matter most.
If you would like to explore how this work could help you or your organisation perform more effectively under pressure, the next step is a focused conversation.
Perform at your best - when the pressure is on
A confidential conversation to explore your goals, challenges and whether this approach is the right fit for you or your organisation.